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Designing a Website That Produces Results

Designing a Website That Produces Results

Designing a Website That Produces Results
06
OCTOBER, 2018
Web Development
WordPress
In a technology driven age, it has become essential for local businesses to create a presence online. A website allows you to bolster your current advertising campaigns, take control of your brand image online and build long term relationships with your clients.
Wordpress is a universal website platform that provides the scalability required when growing your business.

This post will take you through the website design process and explain the benefits of using WordPress as a website platform.

USER BEHAVIOUR
For example, there one task that requires her to do up a simple landing page with a simple email sign up form. I told her to follow exactly the same as the mockup that I have prepared for her. All she needs to do is to strictly follow the mockup and refer to the UI Style guide (given to her prior to the project). But she didn’t!

QUALITY & CREDIBILITY

Website users appreciate quality and credibility in a website. You can have the most beautifully designed website in the world, but if your content is lacking in quality and credibility, your design means nothing.

ANALYSING A WEBPAGE

Users scan web-pages. They don’t read every single bit of content and search for anchors to guide them through the content of your website page.

INSTANT GRATIFICATION

Your website needs to grab your user’s attention in the first few seconds or risk an exit.

INTUITION

Users tend to follow their intuition which makes it very important that your website structure follows an intuitive flow.

PRINCIPLES OF EFFECTIVE WEB DESIGN

Applying these principles during your web design process will put you in good stead with your users.

GOAL

Each page on your website needs to cater to a specific goal of your user. Whether your user is looking for your contact details or more information on a product or service, your website needs to cater to that in the most effective way.

COMMUNICATION

Users tend to consume information very quickly on the internet. It’s therefore important that you communicate information very clearly on your website. It needs to be easy to read and digest. You can accomplish this by formatting your text with headers, bullet points etc.

MEDIA

Text isn’t the only form of communicating with your users. Adding rich media to your website like images, videos and infographics can communicate a point across more effectively than any piece of text. It can also be very effective in positioning your brand to your target audience.

user journey

This refers to the actions the user takes when moving around in your website. There is a general “3 click rule” which states that a user shouldn’t take more than 3 clicks to get to their goal/destination. Make sure that the website has a logical page structure which has intuitive user flow.

USER ATTENTION TRACKING

Studies have shown that users scan computers in a “F” pattern which places their attention in the top left hand side of the screen. Good designers will build a website using this flow instead of forcing a different type of flow and prioritize the most important information left to right and top to bottom.

LOAD TIME

Websites that take a long time to load are universally hated by most users. Ensuring that website images are optimized to load faster and making sure the code is optimised will ensure that your website loads quicker.

MOBILE FRIENDLY

Make sure that your website is optimized to be viewed across all devices. You will be missing out on a big chunk of traffic if your website is only optimized for desktop usage.

WORDPRESS FEATURES

With WordPress, you can create powerful, polished sites. It’s the most popular website publishing platform and currently powers more than 30% of the web.

WordPress is constantly improving with updates rolling out regularly to enhance the user experience. With their user-friendly content management system, you don’t need to be a programmer, or know anything about html to update your website.

50, 000 new WordPress websites get published every day, from small business websites, to big media organizations like CNN. The scalability ensures that your website can grow with your business.

Here’s a list of reasons we would recommend using WordPress.

100% CUSTOMIZABLE

Your website is totally customizable in WordPress; from the color to the layout.

USER-FRIENDLY

An intuitive user interface is the result of WordPress’ simple, uncomplicated technology. Adding new pages, blog posts and media can be done without coding and html knowledge.

SEO FRIENDLY

One of Google’s considerations when indexing your website, is your HTML code. Google does not like excessive code. WordPress is already streamlined which creates a good basis for your future SEO efforts.

FULL W3C COMPLIANCE

W3C sets standards for html code to ensure that websites will comply with the latest browsers. WordPress is W3C compliant.

DATA SAFETY

When you build a website on a hosted service, you risk your website data disappearing if the hosted service fails. With WordPress, no one, besides your developers, has access to your content. Your content is also automatically saved, which protects against data loss.

SCALABILITY

You can add hundreds or thousands of pages to your WordPress website without compromising the performance in the least. Your website can grow alongside your business.

WEBSITE SECURITY

If you have the right partner setting up your WordPress installation, they will “harden” the installation which actually provides more security against hackers that your average website.

MULTI-USER FUNCTIONALITY

Within WordPress, administrators can create user accounts and specify the level of access these accounts hold.

UNIVERSAL PLATFORM

Finding a designer to work on your website will never be a problem as most designers know how to work with WordPress. Instead of starting from scratch when you want to do a re-design, a designer can edit the existing website.

MOBILE FRIENDLY

With responsive themes, your website will identify the device your site visitors are using, and automatically adjust the view appropriately.
l

BLOG READY

Wordpress has a built in blog functionality, ready for you to design and activate.

DESIGN PROCESS

1

Planning

Website Goals – During the beginning phase of the process, it’s important to determine the goals of the website; for example, lead capturing, sales or to provide information. These goals will dictate the design of the website as it strives to meet this goal.

Content Structure – Mapping out the content structure and getting approval on that during the planning phase is crucial. This will save enormous amounts of time later on.

Example:

2

Design

Quality Branding Materials – Your website needs to have consistent branding in order for the user journey off-line to compliment the user journey online. An example would be the logos on your letterhead which should match the logos on your website.

Mockups – The mockups are created, keeping the website goals in mind. It’s important to have enough variety in the mockups to view how different styles could possibly impact the website look and feel.

Review & Approve – The website look and feel needs to be considered and approved by all stakeholders before the development can start.

3

Development

Website Template Framework – The main template framework for the website is developed before the individual page templates are developed. It’s the foundation for the various page templates.

Page Templates – The mockups are created, keeping the website goals in mind. It’s important to have enough variety in the mockups to view how different styles could possibly impact the website look and feel.

Add Special Features – Special features are developed when the need arises for a specific function; for example adding social network buttons where users can “like” your blog posts.

Upload Content – After the content has been written and approved, it needs to be uploaded along with any other media to the specific pages of the website. Other media include videos, images, pdf documents or slides.

Quality Assurance – Once the website has been fully developed, it needs to go through Quality Assurance by testing all links, functionality etc. This process can be time consuming, but is necessary in order to avoid any errors when pushing live.

4

Launch

Transfer to Live – The main template framework for the website is developed before the individual page templates are developed. It’s the foundation for the various page templates.

Test – The mockups are created, keeping the website goals in mind. It’s important to have enough variety in the mockups to view how different styles could possibly impact the website look and feel.

 

5

Site Maintenance

Security Updates – In order to ensure that your website is safe and secure, a monthly update of WordPress and plugins is recommended.

Website Backup – It’s devastating when you lose your website data. Making a backup at least once a month will ensure that you never lose website data ever again.

Content Updates – Keep your content fresh by updating it at least once a month with new blog posts. When products or services get added to your business, it’s important to transfer that information to your website, where your users have easy access.

 

CONCLUSION

Whether you are building your first website, or re-designing your website, this quote applies to you:


”If you don’t have time to do it right, when will you have the time to do it over?” – John Wooden

Make sure that you apply best practices and always keep your users top of mind. What will they like? What is their journey?


Your website is an extension of your business and needs to receive the same attention as your physical premises does. Do a good job with your website the first time around.


Feel free to talk to us, on your desired needs to create your company website. Have a great day!

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Why Every Company Need a Digital Marketing Consultant

Why Every Company Need a Digital Marketing Consultant

Why Every Company Need a Digital Marketing Consultant

18

JULY, 2018

Web Development

We can no longer do without the internet, we email every day, check our social media and buy more and more products online.

It is not surprising that people always adjust their marketing accordingly. Every week we hear several times: ‘online marketing, but is that something for me?’ Hiring a digital marketing consultant is a sure way to make your company standout in the industry.

Are you still in doubt? Below are the various ways a digital marketing consultant or, a web developer (like us) can help your company:

From offline to online

As already described above, we can no longer do without the internet. We see that newspapers and magazines are sold a lot less, while blogs and online news pages are better read and YouTube or Facebook videos are watched more often than specific television programs.

Customers also increasingly orient themselves online, comparing prices, reviews and valuations before purchasing a product or service.

More and more companies are using content marketing, publishing relevant information, to attract more traffic to their website. Content marketing ensures customer loyalty and authority within the industry, which in turn leads to generating a turnover.

Targeting and retargeting

With online marketing, you can target your target group relatively easily. This way you increase the possibility of informing prospects about your service or product. Prospects are your target group that has never been in contact with your product or service.

You can target in different ways, such as demographic, geographic, gender, age, and interests. Also, you can also retarget. This is approaching people who have been in contact with your company before. By re-approaching these people, you ensure that they proceed to purchase more quickly.

 

Increase your reach

With online marketing, you are no longer dependent on the market in the nearest city. No, the market is now the whole world. Or at least, to where you deliver your products or services. You are always on the internet; people can still go for information.

Also, your (potential) customers are always present on their Smartphone, tablets or laptops, whether they are at home, at work or on the train.

Measure

With online marketing, you can measure everything in contrast to offline media, which is a lot harder. With Google Analytics you can quickly set goals on your website, see how often the contact form is filled in and how many people have bought a specific product.

Do not forget to set this; this is something that companies quickly forget. Always define your goals so that you can make the results measurable.

Testing

You can quickly test strategies online. That used to be different. Then you made a flyer or poster, and that was fixed. The advantage of online marketing is that you can always adjust and therefore always test.

Which landing page works better, which articles are read more often, which image appeals to more people or which advertisement works better?

In other words, you can test how you can best act in the most effective way possible. Online marketing offers the opportunity to map the customer journey and respond to it.

Real-time

With online marketing, you can respond quickly and directly. Type error? That was immediately removed. Are the wrong details of a customer in the system? That is adjusted accordingly. Your half-year campaign does not work? Change strategy and adapt it easily.

Forward-looking

If you compare online and offline media, a significant downside to offline is that you can never change anything. Also, it is an investment for temporary attention.

With the online possibilities, you can continue to appeal to the target group, think of publishing articles. Also, you will always find it better in Google.

Interaction

If you are active a lot online as a company, you also have more communication with your target group. Through the internet (potential) customers can respond to articles, give feedback or post a message on social media.

Interaction with your customers ensures higher involvement and customer loyalty. Loyal customers are the most critical customers because they provide word-of-mouth advertising and that is still the most effective marketing!

It is for everyone!

Whether you are a big company, a startup or a freelancer, online marketing is suitable for everyone!

You decide how much you want to invest in online marketing; it is often about a relatively low investment and a high ROI. It helps both small and medium-sized businesses to generate more conversions.

Conclusion

There is a lot to think about when defining your digital marketing strategy, but in the end, it is essential first to investigate, analyze and understand three things that are crucial to your success: your company, the competition, and your customers.

Your ultimate strategy lays the foundation for everything you do as a digital marketer, and is a constant guideline for your decisions regarding the use or not of the available techniques.

Effective digital marketing is about making smart choices and delineations. About choosing the right digital marketing consultant that will define a clear strategy, based on a thorough analysis of where your company is now, and where you want digital marketing to bring it.

Need help with your online marketing? Drop down a comment or simply reach us out on our contact page. We are happy to help!

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How Much Does an eCommerce Website Cost in 2018?

How Much Does an eCommerce Website Cost in 2018?

04

JUNE, 2018

Web Development

Today, anyone can create a website, but how much does it cost to design an active website that will grow your business and make your customers happy?

This guide lists the different types of projects, the associated budgets according to the type of service provider, as well as the additional costs to be expected. The goal is to show how to manage your budget when you want to create an effective and profitable website.

If you are interested in creating your own e-commerce store, check out our post on ‘How to choose the Best E-Commerce platform for startups’ post.

This first part presents the basic costs to be envisaged for the creation of a website and the factors that impact the budget and the quotes offered by the internet providers.

 

E-commerce, often tailor-made prices

The prices of e-commerce sites are dependent on many factors specific to the project. Which payment system will be integrated? How many products will be sold? The number of pages you want on your website?

The products you want to sell? What characteristics (colour, size, etc.)? Is your content ready or do you need someone to write it? The vast majority of e-commerce sites cost between S$3,500 and S$15,000.

Differences appear between a showcase site and an e-commerce site, here are the corresponding costs for this type of site.

 

  • Domain name – about S$15/ year (US$12), go to NameCheap.
  • Hosting – about S$200 to S$450 per year (depending on variables such as the number of products, pages and site traffic that we anticipate, e-commerce technology (Magento = fork and WooCommerce = low range) Get Siteground!
  • Design, custom development and database configuration – 45 hours or more depending on the number of pages, products, level of customization desired
  • Maintenance of the site: about S$2400 / year (depending on the number of updates and the level of product management required, etc.)
  • Marketing and promoting your e-commerce site online – price depends on marketing budget

The key elements that determine the costs of an e-Commerce site

  • Is this a new e-commerce site or is it a redesign and reworking project?
  • How many pages?
  • How many products?
  • Will some products have several variations? According to colour, size, etc.?
  • If so, will these variations change the price?
  • Will you provide all the content or will you need help with content creation?
  • Will you have any images of products and illustrations on the site?
  • Do you already have a server hosting the domain or does the provider have to support this?
  • Have you reserved the domain name or do you need help with the domain registration?
  • Do you want to use PayPal only, or do you want to use another secure payment solution?
  • Do you already have a list of your products, pricing and descriptive information organized in a spreadsheet?
  • Would you like to have an integrated blog within your e-commerce site?
  • Do you want a responsive site? (readable on all devices such as Smartphone, tablets, desktops, etc.? (difficult to do without today …)
  • Do you need other specific services regarding social networks or advanced SEO?

 

Price range for a simple e-commerce site

For a site containing 20 products and composed of 7 additional pages if we do not count the product pages, category and catalogues with a home page, contact, FAQ, CGV (General Conditions of Sale), about, delivery policy, and privacy policy. It will take between S$5000 and S$12,000 to make this type of e-commerce site.

Conclusion

The information above is the price range and element of an e-commerce website. We would love to hear your contribution, what do you think we can help you with or the part of e-commerce pricing you don’t understand. You can reach out to us or share your thoughts with us!

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Web Development Trends of 2018

Web Development Trends of 2018

Web Development Trends of 2018
19
MAY, 2018
Web Development
In 2018, some trends are occupying the front of the screen. If you have not yet planned the redesign of your website, it’s time to take a closer look at the following perspectives.
If you have been updating your website regularly, most of them should not surprise you. In any case, they will serve as a guide to make the most of your website for the remaining part of the year.

Add animation to SVG

 

If the material design makes it possible to save in download time, with a simple iconography, the interactions reinforce the link with the surfer. We will see more and more animated buttons, thanks to the effect “hover” (which change colour with the passage of the mouse, for example) or menus “hamburger” which are transformed to incite to click.

These animations, thanks to CSS and JavaScript, are now compatible with all browsers.

Practice, no? The scrolling sidebars of sharing on social networks are also part of these micro-interactions more and more welcome. The new image format most used on the web could also soon be the SVG, very flexible and especially light to load.

The Parallax Effect

With the emergence of new web coding technologies such as HTML5, JavaScript’s and jQuery, and the obsolescence of old technologies such as Flash, websites have become much more beautiful and beautiful.

Having a convincing design is very important to increase traffic. Internet users are more and more demanding. And it becomes necessary to design eye-catching effects. And this to avoid the boredom of the user and click on the button “return” so dreaded.

 

The combination of all these new coding techniques will give birth to the Parallax effect. If the name of this technique seems intimidating and sophisticated, the concept is much simpler: basically, the image in the background scrolls less quickly than the rest of the site.

The fact is: if the “first-row” objects move faster than the “bottom” objects, this will give the illusion of a certain depth, similar to 3D. This effect can give life to a website. And it is one of the latest trends in web design and development most sought after today.

Artificial Intelligence

You are on a site, and you are looking for help. Who are you greeting first? They are always chat bots. At first, these robots seem to make your problems even worse, but as artificial intelligence and machine learning evolve, they have become much smarter.

With artificial intelligence, even social networks know you. Not only you but your friends too. They try to tag you automatically on the photos and are not mistaken when it comes to another person.

2018 will bring a more transparent web experience by further streamlining it using the CEW (Computer-Email-Web).
Voice search

Talk to the machines and make them work for us, what’s better! It’s like we have our secretary. What’s good with using these virtual assistants is interactivity using only your voice. Expect more voice-activated sites in 2018!

Transparent Interaction

Are you using your Smartphone and you wanted to copy something on PC voting immediately? Apple has introduced the universal clipboard into its devices, in which everything you copied from your iPhone can be pasted on your MacBook.

Microsoft has also integrated it into Windows 10 Fall Creators Update. Install an application on your phone.

Security

This comes nothing new. But with the rise of malware, viruses and more recently, ransomware in 2017, it is essential to strengthen the security of your website. Make sure that your site’s security certificate is up-to-date and can only be opened using the HTTPS protocol.

Internet of Things (IoT)

IoT allows your different electronic devices to connect to the Internet and control them using your computer or Smartphone. We cite some great examples such as smart bulbs and door locks that only unlock with your fingerprint or using your Smartphone.

Apple has already incorporated Internet of Things technology into its devices using the HomeKit app. It then becomes crucial and is very important for web developers to integrate this technology into their future projects.

Virtual Reality

This year, almost every website contains a video. And nearly all use a video to present their identity to visitors. Apps such as iMovie and VivaVideo have made creating videos even easier. We can now do it with our Smartphone. And with the growth in the number of virtual reality equipment, everyone is watching this trend.

Even entertainment sites now use virtual reality videos. This gives visitors an even better experience. You understand it, so it is exciting to use virtual reality videos on your websites in 2018!

Conclusion

In 2018, so it may not be on the appearance of your site that you need to focus, but on its navigation. If you manage to tie the two together, you will win on all the boards. Of course, in web design as elsewhere, nothing and no one can force you to imitate what everyone does.

You can stand out to better highlight your originality. But do not forget that people are quickly taking habits, and they expect to find more or less the same services on the different sites they consult. Make it easy for them.

Why I Chose SkillShare

Why I Chose SkillShare

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How to Choose the Best E-commerce Platform for Startups?

How to Choose the Best E-commerce Platform for Startups?

How to Choose the Best E-commerce Platform for Startups?

03

MAY, 2018

Reviews, Web Development

E-commerce platform is an essential topic for entrepreneur and businesses want to sell on the Internet. We will be discussing the tips you need to choose the right service to host your store.

What can a good e-commerce platform offer?

Pay special attention to the elements that can help you improve the shopping experience of your users and, as a result, increase your sales.

 

 

Accessible support

Before choosing your e-commerce platform, find out about the proposed support service and the average response time for each request. This kind of information can be found within e-commerce owner groups and on claim sites. Do not forget to do this market research because you will need adequate support when you encounter problems related to your virtual store.

Product search bar

The user can find your store through an ad, when searching for a particular product or go to your site’s homepage after an indication from a friend and messages on social networks. Whatever the trajectory of this consumer, search procedures must be intuitive so that he can filter the products according to his interest and know the options available in your store and make a well-informed purchase.

Breakdown of products by categories

Another feature that favors visitor navigation is the distribution of products by category. In the case of an online clothing store, it is much easier for consumers to find, for example, a dress if the items are put together in a specific menu, instead of having to look at all the items in the store. This situation gets worse if the user purchases a mobile phone.

Most people choose to buy online under the option of shopping without leaving home

One-click purchase

Most people choose to buy online under the option of shopping without leaving home, work or transit, saving time, avoiding waiting in the stores and run away queues at the time of payment. The purchase process of your e-commerce must be automated and simple so that the buyer makes his purchase quickly and be distracted and eventually abandon the product.

Product Suggestions Based on Previous Purchases

This feature is not only useful for providing a complete shopping experience for customers, but it also increases your average shopping cart. In other words, it’s a win-win relationship, where the customer wins, because he can discover other items that add value to the product he’s already purchased, and you Earn too because you have the opportunity to make more sales.

SEO tools

To be spotted by new customers, your e-commerce must be at the top of organic search results, since 33% of people click on the first page of the results list. This means a continuous optimization work that “shows” search engines that the content on your page is relevant to the thousands of users who search every day.

This job will be easier if your platform already has basic SEO tools. In addition to an attractive visual, your online store must offer text formatting options, easy-to-use URLs, and easy integration with tools such as Google Analytics.

Integration with email marketing tools

Email marketing is still the simplest and cheapest way to develop your relationship with customers. Another idea that can help you increase your sales over the long term is to offer discounts to people who are making new registrations, as these people can receive quality content until they feel comfortable buy something in your store.

Multiple payment options

Sometimes the customer wants to buy a product, but the purchase exceeds the allowed threshold for the card. The same goes for stores that only accept cash payment. So make sure your buyer has as many payment options as possible, so you do not lose a conversion because you do not want to offer a payment method.

What are the types of e-commerce platform?

  1. Open Source Platform

Open source platforms are open source systems whose functionality and layouts can be modified according to the needs of the merchant. According to this model, there are no license fees or monthly expenses, which is good for the entrepreneur who does not have to invest a lot of money. However, to get the most out of these platforms, you need to have programming skills.

  1. Non-free platform

While the non-free platform works unlike the open source system, that is, the entrepreneur does not have access to the source code of his page and can only customize what the platform allows, usually features related to the visual of the page.

Despite this limitation, this is the best option for novice entrepreneurs because the platform supports the entire technical part of your e-commerce and you can focus on more practical issues, such as inventory management.

  1. Licensed platform

In the case of a licensed e-commerce platform, the entrepreneur/company buys a license to use the source code developed by others. This is the best option for companies that have a team with technical knowledge to support the construction and maintenance of the virtual store.

My Favourite E-Commerce Platform

If you are reading this text very carefully, you already know what an excellent e-commerce platform should offer, but you may still have doubts about the service to choose, after all, there are several options available on the market. To help you, these are some of my favourite platforms out there:

WooCommerce

The best platform out of all my pick, WooCommerce is an open source plugin that allows you to turn a website, developed on WordPress, into an online store with an easy-to-use interface (and navigate!) One of the main advantages of WooCommerce is that the virtual store and all data are yours since you do not use a third-party platform to make your products available.

Magento

I have developed a marketpalce for Stock VR 360 Videos as part of my initial project with the current company I’m working for.

Magento is the most widely used open source platform for e-commerce in the world, with more than 260,000 stores published. It offers a more robust service than its competitors because it allows the personalization of all elements of your e-commerce, which ensures the absence of other stores like yours.

However, it is not very recommended for entrepreneurs with no technical knowledge, as it has many features that can be confusing for those who have no experience in creating online stores.

Shopify

A rising popular e-commerce platform in my opinion, Shopify is easily customizable for different business purposes. It offers customization options for your store, integration with varying methods of payment, and can also be used to create a store on Facebook. You will have access to a free trial period, ideal to know if the service suits you.

Conclusion

You can better learn about e-commerce platform by researching competitor’s portfolios. This will allow you to identify the critical features offered and how they can be used to enhance your buyer’s experience.  Feel free to give your inputs on the comments below of what you think about e-commerce platforms and its unique functionalities. 

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Establishing Your Online Presence

Establishing Your Online Presence

Establishing Your Online Presence

08

APRIL, 2018

Web Development

At this day and age, many small businesses are not aware of the potential of having a website. It’s not because I own a web design business. Its the fact of the matter that website is just on the upper hand.

If you are serious about your business, then the least you should have is an official website for your company or brand.

When I mention ‘Establishing Your Online Business‘, it simply means a process. For which anyone, not only businesses, should take their ownership to position themselves out there. Learn the steps to be involved in this revolutionary trend. Else, they are just too ignorant about it. And in most cases, they will lose out.

If you take the MRT (Mass Rapid Transit – Local Singapore Train), you can see at least 90% of the commuters hold their cellphones and do their things. Some might be playing games, some might be hearing Spotify, some might be engaged in social media activities, and some might just be surfing the browser looking for information.

“What does that tell us? Majority of us are online!”

Traditional marketing techniques such as giving flyers, roadside banner ads and newspaper ads are getting obsolete. When is the last time you read a newspaper? When is the last time you search for businesses in yellow pages? When is the last time you watch TV (excluding Netflix)?

Back when I study in the University, Google is your friend. You just have to admit it. All the pieces of information are out there! I mean, there are still other sources of information like the magazines and old newspaper articles. Without you knowing, all printed materials can be found online!

Let say I am looking for a barbershop around my place. I will search for “barbershop in Jurong West”. Look at the search results below:

Big up to Black Tie BarberShop for making it to the first page on Google. BUT, what are the things are they lacking? An official website! The company came out to have a site with a (simply.me) URL, a Facebook page and a listing on Yelp.

If one fine day I decide to open a new barbershop in Jurong West and create an official website for it, who has more authority in this space? You know the answer.

Establishing your business online presence shows credibility, authority, and professionalism. If you are still unaware of it, then you need to read up my friend.

Well, you can say you have a social media page like Facebook, Instagram, and Twitter. How on earth are those platform yours??? You are just a registered user that promote brand awareness on their platform. Not fully yours.

I am not writing off social media. Don’t get me wrong. They are useful for engagement and social presence. It’s the limitation of things that you can do within those platforms.

Let me break down the pros and cons of social media vs official website so you can have a clearer understanding of this.

Social Media Pros

Free and fast
Most social media sites are free to start with and are easy to set up. You can have one up within minutes.

Little to no-commitment
If one day you decide to close down your business, or your profile doesn’t do any good to the business. You can simply delete your account with a click of a button. Or, simply ignore it.

Global
Stats show that businesses that redirect their traffic to their respective Facebook page increase 25% year after year.

Interactivity
Social media page allows you to engage closely with your customers. In most cases, it is casual and more human-like way. With that, it allows you to easily interact with them and build relationships.

Branding
Customers can learn more about your business’s values, mission, and purpose, through your updates and how you efficient you respond to them. This builds loyalty and your brand.

Social Media cons

Limited to design
What sucks about social media is, they have a fixed layout. Sadly, you have to follow it. The only you can customize is your header and profile picture. As for the rest, you will not be able to change.

Viral feedback
Social media is the best platform to check reviews, feedbacks, and complaints. Well, it’s social proof. So you can’t run away from it. Meaning, you have to closely monitor your page. Recently I came across a local business that gets tons of complaint about their poor service. It will probably make you go out of business sooner or later. The big picture is – you’re not in complete control.

Limited reporting tools
Service descriptions are limited to a number of characters, you are not able to add more fields to describe more about what you do as a business. Or make it more appealing to potential prospects.

Ownership deficiency
In any social media platform’s terms and conditions, they regulate your content to what is deemed ‘appropriate’ for them. For example, if you want to run a promotion, you must follow their rules. Last but not least, ever considered what if one day the platform shuts the site down? And the only online presence you have is with them?

official website Pros

Cost-effective
Website creation ranges from free to premium ones. It all depends on your budget and business needs. Free websites (like WordPress.com) may definitely be a good place to start. You can always upgrade to premium one later.

Credibility
All consumers expect companies to have websites today. It develops trustworthiness of a business if it has a website.

100% control
When you own your own website, you are given the flexibility to dictate how it looks and the feature it presents. Even if you use a template, that can be customized to the way your content is laid out. Templates can be personalized to make it look uniquely yours.

Greater marketing
You have more freedom to communicate and sell to your customers the way you want. You can include cool features like videos, customer reviews, blogs, special promotional offers, and other season campaigns. It allows you to limitlessly market your business within the space.

Decreased overhead
Most customers prefer to get a business’s information online. If you position your website as a useful source of self-service information, it can cut down your operating costs.

24/7 availability
Your website will be “open for business” 24 hours a day, 7 days a week, anywhere in the world even if you’re closed.

official website cons

Site Maintenance
Depending on the capacity of the site, keeping content up-to-date will require some time and effort. But that can be easily done once a week or, month.

Extended complexity
The more complex the design and functionality, the more time and effort it will take to create and set up.

More marketing effort
An extensive effort is required getting traffic to your website. That means you have to produce a marketing strategy and implement it.

To sum things up, I would really encourage all businesses to get their official website up the soonest as they can. Every minute counts. Else you are losing tons of great opportunities ahead for your business. If you need assistance to get your site up, hit me up and we’ll discuss further over coffee.

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