2018 Year End Round Up

2019 is around the corner! Time fly fast when you’re busy. Back to back client work and consistent self development towards myself and the business. 2018 has been a fruitful year for me and Roquepress. Attending countless appointments, random client meet ups and establish relationships are some of the few things that I do to keep Roquepress running.

The Art of Freelancing

Freelancing IS a relationship business. Naturally, I am a people person. So I love engaging conversation with interested prospects. Ultimately I’m there to solve their business needs. To date, I am grateful to have stabilise my clientele base. There’s enough cashflow to save up for my wedding next year (exactly one year from today). Yay! Cannot get too excited. Because on the flipside, you are trading time for money. 

Back when I first started in 2013, I build websites for fun. Because it is something I love doing. I even build websites for friends and families at no cost! In return I get to improve my skills and get better day by day. It took me 3 years of procrastination to finally build a brand for myself. Thus, in 2016, Roquepress was formed.

To be clear, I am a self-taught developer. I took diploma in IT and degree in business during my tertiary days. Meaning to say, I have no computer science background. The awesome thing about web design and development is.. you can learn yourself. Really. As long as you focus and commit to it, you will get there.

Most companies don’t look at your certs – they prefer to see your work. If you’re good, your work speaks for itself. Last but not least – attitude. As cliche as it sounds, I cultivated that ‘never-say-die’ attitude in all my work. Its not a surprise that I have achieved my goal substantially, as a freelancer. It went beyond my expectations and I thank God for that.

“Do what you love to do, but don’t do it to the point where you don’t love it anymore.”

Jargony copy

If your copy doesn’t connect with your customers in a meaningful way or if they have to try to decode it they’re, probably not gonna, stick around long enough to actually figure it out so really resist that urge to try to impress by using the biggest words and don’t also expect that your customers know as much about your industry as you do and there’s actually a really simple fix for this just right.

The way you speak, conversational copy actually works great across most industries.

Unless you’re, you know heavy into the B2B medical or government space, and even then I wouldn’t get too informal with it, but I would definitely try to write a little more conversationally than you think.

You should, and I actually have a really actionable tip you can use to get more conversational copy, and that involves recording yourself talking about your business as if you’re talking about it to a friend talk about what makes your business unique or special and why they should care about it, then you can take that recording and use it as the basis for your copy and when you’re, actually writing that copy forget about all the rules. You learned about grammar back in school. You can use sentences, fragments, contractions and slang. In fact, it’s gonna generally help you connect on a much deeper level with your customers.

option overload

While you may think that your customers and site visitors want a lot of options. The truth is providing too many options can really affect your sales and your ability to generate leads from your website. So what you should do instead is really narrow down your focus to only the most important things that people are really going to need to know before they’ll be interested in what you offer so include a short overview about what exactly your offer is. Three main benefits that they’re gonna receive from your offer, a list of features that show them exactly what they’re gonna get and then some nice reviews and testimonials and then end it all with a really strong, clear call-to-action telling them exactly what to do.

You know people actually love to be told what to do next because it takes the guesswork right out and it makes the path forward very clear.

So I hope that shed some light on what may be going wrong on your own website and some actionable ways that you can take to fix it. But now I want to hear from you and I want to know which of these tips are you most excited to put onto your own website? I want to know all about it.

Of course, any questions you have or comments just put them in the comment section below and I’ll answer all the questions that I possibly can.

So you learn as much as you possibly can about your website. If you’re ready to step it up to a more strategic website. Like all the stuff we’ve been talking about today, go ahead and schedule a free strategy session. Just between you and me, you can get that by clicking the button below

Alright, guys, till the next blog post. Ciao!


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2018 Year End Round Up

time to read: 3 min