A Comprehensive Guide to Content First Design for WordPress Websites

In the ever-evolving world of web design and development, user experience and content play a crucial role in driving traffic and engagement on your website. With content being the heart and soul of your online presence, adopting a Content First Design approach for your WordPress website can help you create a solid foundation for sustainable growth and long-term success. 

At Roquepress, we understand the importance of a content-driven approach, which is why we offer Strategy Consultation services to help you get the most out of your WordPress website. In this comprehensive guide, we will dive deep into the concept of Content First Design, discuss its benefits, and provide actionable tips to implement it on your WordPress website.

The term “Content First Design” refers to a web design approach that prioritises the creation and organisation of content before the actual design process begins. By focusing on the content from the get-go, this strategy ensures that the website’s layout, structure, and user experience are tailored to accommodate and showcase the content most effectively. 

In a world where users demand easy access to useful and relevant information, Content First Design has become increasingly important in creating engaging and search engine-friendly websites.

One primary advantage of Content First Design is its potential to improve your website’s search engine optimisation (SEO). Search engines like Google prioritise content that is informative, engaging, and relevant. By adopting a content-centric approach, your website will better align with SEO best practices, subsequently improving its visibility on search engine results pages. Moreover, Content First Design encourages a seamless user experience, as it ensures that your website’s navigation, visual elements, and functionality are built to serve the content rather than trying to retrofit the content into a pre-existing design.

In the following sections of our comprehensive guide, we will explore the key steps to implementing Content First Design for your WordPress website, from creating a content strategy and conducting thorough research to organising and developing your content, and finally, adapting your website’s design to best showcase the content. 

Along the way, we’ll also share useful tools, techniques, and best practices to help you get the most out of this content-centric approach.

A Comprehensive Guide to Content First Design for WordPress Websites

Why Content First Design Matters

Content First Design focuses on the idea that content is the heart and soul of your website. It acknowledges that your website’s primary purpose is to provide valuable information to your users, which, in turn, helps you achieve your business goals – be it driving conversions, increasing brand awareness, or building customer loyalty. 

By prioritising content, you can attract and retain more users, create a better user experience, and ultimately improve your website’s performance in search engine rankings.

1. Develop a Solid Content Strategy

The first step to implementing Content First Design for your WordPress website is to develop a comprehensive content strategy. This entails understanding your target audience, defining your content objectives, and conducting thorough research to identify the types of content that will resonate with your users. 

Your content strategy should outline the topics you plan to cover, the formats you will use, and the timelines for creating, publishing, and updating your content.

To create an effective content strategy, consider the following:

  • Identify your target audience: Who are your ideal readers? What are their demographics, interests, and pain points? By understanding your audience, you can craft content that addresses their needs and preferences.
  • Define your objectives: What do you want your content to achieve? Are you aiming to educate, entertain, or persuade? By clarifying your goals, you can ensure your content aligns with your broader business objectives.
  • Use keyword research: Leverage keyword research tools, such as Google Keyword Planner, SEMrush or Moz, to identify popular search terms and phrases related to your niche. This will help you uncover relevant topics that your users are actively looking for and optimise your content for SEO.
  • Evaluate the competition: Analyse the content of your competitors and identify gaps in their offerings. This will help you create unique and valuable content that sets you apart from your competition.

2. Organise and Structure Your Content

Once you have a clear content strategy in place, the next step is to organise and structure your content effectively. Organisation plays a crucial role in enhancing user experience and showcasing your content in the best possible light.

Consider using the following tips to organise your content:

  • Create a logical hierarchy: Organise your content into categories and subcategories based on relevance and importance. This will help users navigate your website more easily and find the information they’re looking for.
  • Use clear and concise navigation: Ensure your website’s navigation is easy to understand and follows a linear pattern. This will help users quickly find what they need and encourage them to explore more of your content.
  • Leverage internal linking: Use internal links to connect related pieces of content and help users discover more information on your website. This will also improve your website’s SEO and reduce bounce rates.

3. Create Engaging, High-Quality Content

With a solid content strategy and organised structure in place, the next step in Content First Design for your WordPress website is to create engaging, high-quality content. The quality of your content plays a pivotal role in attracting users, increasing shares and backlinks, and improving your search engine rankings.

To create top-notch content, keep the following tips in mind:

  • Focus on readability: Use short sentences, simple language, and descriptive subheaders to make your content easy to read and understand. Break up long paragraphs with images, videos, or bullet points to enhance readability.
  • Provide valuable information: Ensure every piece of content on your website offers useful information that addresses a specific user need or problem. This will help improve user engagement and drive conversions.
  • Include a strong call to action (CTA): Revise your content to include a clear and compelling CTA that encourages users to take a specific action, such as signing up for a newsletter, downloading a resource, or contacting your team for a consultation.

4. Adapt Your Web Design to Showcase Your Content

The final step in implementing Content First Design is adapting your web design to best showcase your content. By creating a layout and design that highlights your content, you can improve user experience and drive better results for your website.

Consider the following tips for adapting your web design:

  • Use whitespace strategically: Whitespace, or negative space, helps set your content apart and improves readability. Use whitespace to create a clean, uncluttered design that allows your content to breathe.
  • Choose responsive design: Ensure your website design is responsive to adapt flawlessly to various devices and screen sizes. This will ensure your content is easily accessible and engaging, irrespective of how your users access your website.
  • Align visual elements with content: Ensure all visual elements – such as images, videos, graphics, and animations – support and enhance your content. Avoid using design elements that detract from or overshadow your primary message.


Implementing Content First Design for your WordPress website is a fundamental step towards enhancing user experience, improving SEO, and achieving long-term success. By following this comprehensive guide and prioritising content throughout your web design process, you can create a website that effectively serves your target audience and supports your business objectives.

Ready to optimise your website with Content First Design? Contact Roquepress today for a Strategy Consultation to discover how we can help you create a WordPress website that not only looks fantastic but also delivers exceptional results.

A Comprehensive Guide to Content First Design for WordPress Websites

time to read: 5 min