Looking for a web design company in Singapore? Read this before you shortlist one

Dear business owner,

You typed "web design company Singapore" and got a wall of "top 10" lists.

Most of them rank agencies by size, awards or whoever paid to be on the list. Not one of them asks the question you actually care about: will this website bring me customers while I'm busy doing the work?

I've built websites for Singapore businesses since 2012, so for more than a decade now. I've watched the same story play out more times than I'd like. A business owner pays for a site, it launches, it looks lovely, and then very little happens.

The enquiry form sends to an inbox nobody checks after 6pm. The prices aren't on the page, so people ask, then go quiet. Nobody follows up.

Most agencies are briefed to make you look good. Very few are briefed to make the website work for a business of 1 to 20 people, where the owner is also the salesperson, the scheduler and the person replying to messages at night.

Here's what that costs. Someone finds you at 10.40pm. They have one question: the price, whether you're free on Saturday, whether you cover their area. The site can't answer, so they open the next tab.

By the time you reply the next morning, they've booked someone else. You didn't lose that customer to a better business. You lost them to a faster one.

A prettier homepage doesn't fix that. Neither does a bigger agency.

1. Can I see the price before I speak to you? If the answer is "it depends, let's have a call", you're about to spend an hour finding out it was never in budget. Our prices are published in SGD on one page.
2. Who will actually build my site? Ask for a name. At Roquepress it's me. I work directly with every client. No account managers, no hand-offs.
3. What does the site do at 11pm on a Sunday? Ask them to show you the form, the booking slot and the follow-up message a visitor gets. If there's nothing to show, the site is a brochure.
4. What happens after launch? Who applies the updates, checks the forms still work and changes your prices when they change? Get it in writing.
5. Will you promise me rankings? If they say yes, walk away. Nobody honest can promise rankings or a fixed number of leads. We don't.

Every Roquepress Smart Website is built to do four jobs, in order, for every visitor:

• Answer: instant replies to common questions on your site.
• Capture: smart forms that collect the details you actually need to quote.
• Book: visitors pick a slot instead of waiting for a call back.
• Follow up: automatic confirmations and reminders, so leads don't go cold.

A One Page Website is S$1,000. A Full Website of 3 to 5 pages is S$3,500. Websites typically go live in 1 to 2 weeks. If you need a booking system, CRM or internal tool, custom software starts from S$5,000.

You stay personal where it matters. The website handles the rest.