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The Smart Website System

Smart websites for Singapore service businesses

Illustration: a smart website at the centre of a chat reply, a booking calendar, a smart form and a phone call, all connected

A website that answers questions, captures enquiries properly and follows up automatically. Done for you, so fewer good leads slip through the cracks.

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Prices published openly in SGD · Building websites since 2013, registered in 2019

The short answer: Roquepress builds done-for-you smart websites for established service businesses: sites that answer common questions, capture enquiries properly and follow up automatically, so fewer leads slip through. Every engagement starts with the website. SEO and AI search, ongoing care, AI agents and custom software build on it. Prices are in SGD and listed on our pricing page.

Updated 18 October 2026

Dear business owner,

You didn't start your business to babysit a website.

You started it because you're genuinely good at something. Fixing aircons. Treating patients. Advising clients. Teaching.

But here's what quietly happens on most small-business websites.

Someone finds you at 10.47 at night.

They've got one simple question. "Do you cover Punggol?" "Can you do this Saturday?" "Roughly how much?"

There's no answer on the page. Just a contact form that promises a reply "within one to two working days".

By breakfast, they've messaged two other businesses.

One of them replied first.

That was your job. And you'll never know it existed.

It isn't that your website is ugly. Plenty of lovely websites lose work every week.

It's that your website is silent at the exact moment someone is ready to buy.

This isn't a hunch. When researchers sent test enquiries to 2,241 US companies, 23% never replied at all, and the average reply time among those that did was 42 hours.[1] A separate study of 1.25 million leads found firms that tried to make contact within an hour were nearly seven times as likely to have a meaningful conversation with a decision maker as those that waited even an hour longer.[1]

So the first fix usually isn't more traffic.

It's to stop losing the people who are already knocking.

That's what a smart website is for. And it's what we build.

Ready to stop losing enquiries after hours? Pick the setup that fits your business. Every price is on the page.

Get Your Smart Website

One Page Website from SGD 1,000 · Full Website Setup SGD 3,500 · Questions? Send an enquiry

Why most small-business websites don't bring in work

Not because the owner didn't try. Usually because the site was built as a brochure, not as a member of staff.

They look good, but don't answer anyone

Beautiful pages, no answers. Visitors with a simple question have to wait, so they leave.

Enquiries arrive after hours, and nobody replies

Evenings and weekends are when many customers finally have time to look. A form that just sits there until Monday is a leak.

There's no follow-up, so "maybe" turns into "never"

Most people don't buy on the first visit. Without a polite, timely nudge, warm leads go cold.

You're left holding the keys

Many builds end with a handover and an invoice. Then it's you, a login and a free Sunday afternoon. Or a website builder that needs learning before it saves you any time.

Diagram: where enquiries leak on a typical brochure website compared with a smart website

The Smart Website System: answer, capture, follow up

A smart website is a regular website with three jobs added. Each one plugs a specific leak.

  1. 1. Answer.

    Clear, answer-first pages and FAQs, plus an optional AI chatbot or AI voice agent, so common questions get a reply straight away, day or night.

  2. 2. Capture.

    Smart forms ask for the details you actually need (location, service, timing) so you can quote or book without three rounds of back-and-forth.

  3. 3. Follow up.

    An automatic confirmation goes out the moment someone enquires, followed by polite reminders, so nobody is left wondering whether you got their message.

Underneath all three sits our Content-First Design process: we write what your customers need to hear before we design anything, so the site says something worth reading.

Illustration of a smart website: answer-first page, chat reply, smart form and instant follow-up message, using placeholder content

What's included?

SetupWhat you getPrice (SGD, from /pricing)
One Page WebsiteSingle-page design, contact form and call to action, mobile responsive, basic SEO, Google Analytics, social links$1,000 one-time
Full Website Setup3–5 custom pages, content strategy and copywriting, smart forms and automation, advanced SEO and analytics, blog setup, conversion-focused landing pages$3,500 one-time
Monthly ServicesAI training, performance optimisation, content updates, priority support, WhatsApp communication, monthly reports$497 per month
More complex projectsCustom scope and detailed quotationQuoted after we understand your requirements

Who is it for?

Not for you if you want to build and run everything yourself. Our sister platform Mulacan is the self-serve option for that.

How does it work?

  1. 1. Choose your package on our pricing page.

  2. 2. Content first: we write the key messages, service pages and FAQs before designing anything.

  3. 3. Build and test: your website, forms and automations are built, connected and tested (enquiry forms, follow-ups and tracking) before going live.

  4. 4. Launch and improve: on Monthly Services, we keep refining content and performance every month.

Proof, the honest way

We'd rather show you fewer things that are true than lots of things that aren't. Here's what we can stand behind today.

  • Since 2013, registered in 2019.

    Roquepress began as freelance web design in May 2013 and became Roquepress Pte. Ltd. (UEN 201904482D) in February 2019.

  • Real address, real people.

    60 Paya Lebar Road, #06-28, Paya Lebar Square, Singapore 409051.

  • Prices on the page.

    Our website setups are priced openly in SGD, before you ever speak to us.

What the research says

  • 42 hours

    – average reply time to a web enquiry among 2,241 US companies that replied within 30 days; 23% never replied at all.[1]

  • ~7×

    – how much more likely firms were to reach a decision maker when they tried within an hour, versus even an hour later.[1]

  • 23.4%

    – share of Singapore SMEs using AI in 2025, versus 70.4% of large local enterprises.[2]

Example: a three-person aircon servicing business

Example scenario – not a client result

Illustrative scenario to show how the system works. Not a client result.

  • Background: A small team in the east gets most of its work from Google and word of mouth.
  • Challenge: Enquiries come in while the team is on jobs or after hours. Replies go out late in the evening, if at all, and quotes need several messages because addresses and unit types are missing.
  • What we'd build: Answer-first service pages covering areas, pricing guidance and common questions; a smart form asking for location, unit count and preferred dates; an instant confirmation message; and a reminder if the customer hasn't booked.
  • What we'd measure: Time to first reply, the share of enquiries with enough detail to quote, and enquiries that turn into booked jobs.

Sources: [1] Oldroyd, McElheran and Elkington, "The Short Life of Online Sales Leads", Harvard Business Review, March 2011. [2] IMDA Singapore Digital Economy Report 2026, as reported by CNA, 5 Oct 2026.

Two ways to get a website that works harder

Do it yourself: Mulacan

You'd like an all-in-one platform to capture and follow up enquiries, and you're happy to set it up and run it yourself.

Explore Mulacan

Done for you: Roquepress

You'd rather we write it, build it, connect it and keep improving it, while you get on with serving customers.

Get Your Smart Website

Build on it with

What we promise, and what we won't

We will

  • Publish our prices, in SGD, before you talk to us
  • Write your key messages before we design anything
  • Test every form, follow-up and tracking setup before launch
  • Explain what's working in plain English (monthly reports on Monthly Services)

We won't

  • Promise rankings, lead numbers or "results in 30 days"
  • Invent testimonials, statistics or client logos
  • Push you into features you don't need. If self-serve suits you better, we'll point you to Mulacan

FAQ

What makes a smart website different from a regular website?

A regular website mostly sits there. A smart website answers common questions, captures enquiries with the details you need, and triggers a follow-up automatically, so a lead isn't lost because nobody replied in time.

How much does a website cost with Roquepress?

A One Page Website is $1,000 and a Full Website Setup is $3,500, both one-time and in Singapore dollars. Monthly Services are $497 a month. Complex projects are quoted after we understand your requirements. See our pricing page.

Can I do it myself instead?

Yes. If you'd prefer a self-serve, all-in-one platform for capturing and following up enquiries, use our sister platform Mulacan. Roquepress is for when you want it done for you.

Your website should be the first to reply

Pick your setup and let us build a website that answers, captures and follows up while you get on with the work only you can do.

Get Your Smart Website

Prefer to ask a question first? Send us an enquiry.

Warm regards,
Nazreen Daud
Founder

P.S. You don't need more visitors to grow. You need fewer of the ones you already have to leave without an answer. See the packages.