Why Every Company Need a Digital Marketing Consultant

We can no longer do without the internet, we email every day, check our social media and buy more and more products online.

It is not surprising that people always adjust their marketing accordingly. Every week we hear several times: ‘online marketing, but is that something for me?’ Hiring a digital marketing consultant is a sure way to make your company standout in the industry.

Are you still in doubt? Below are the various ways a digital marketing consultant or, a web developer (like us) can help your company:

From offline to online

As already described above, we can no longer do without the internet. We see that newspapers and magazines are sold a lot less, while blogs and online news pages are better read and YouTube or Facebook videos are watched more often than specific television programs.

Customers also increasingly orient themselves online, comparing prices, reviews and valuations before purchasing a product or service.

More and more companies are using content marketing, publishing relevant information, to attract more traffic to their website. Content marketing ensures customer loyalty and authority within the industry, which in turn leads to generating a turnover.

Targeting and retargeting

With online marketing, you can target your target group relatively easily. This way you increase the possibility of informing prospects about your service or product. Prospects are your target group that has never been in contact with your product or service.

You can target in different ways, such as demographic, geographic, gender, age, and interests. Also, you can also retarget. This is approaching people who have been in contact with your company before. By re-approaching these people, you ensure that they proceed to purchase more quickly.

 

Increase your reach

With online marketing, you are no longer dependent on the market in the nearest city. No, the market is now the whole world. Or at least, to where you deliver your products or services. You are always on the internet; people can still go for information.

Also, your (potential) customers are always present on their Smartphone, tablets or laptops, whether they are at home, at work or on the train.

Measure

With online marketing, you can measure everything in contrast to offline media, which is a lot harder. With Google Analytics you can quickly set goals on your website, see how often the contact form is filled in and how many people have bought a specific product.

Do not forget to set this; this is something that companies quickly forget. Always define your goals so that you can make the results measurable.

Testing

You can quickly test strategies online. That used to be different. Then you made a flyer or poster, and that was fixed. The advantage of online marketing is that you can always adjust and therefore always test.

Which landing page works better, which articles are read more often, which image appeals to more people or which advertisement works better?

In other words, you can test how you can best act in the most effective way possible. Online marketing offers the opportunity to map the customer journey and respond to it.

Real-time

With online marketing, you can respond quickly and directly. Type error? That was immediately removed. Are the wrong details of a customer in the system? That is adjusted accordingly. Your half-year campaign does not work? Change strategy and adapt it easily.

Forward-looking

If you compare online and offline media, a significant downside to offline is that you can never change anything. Also, it is an investment for temporary attention.

With the online possibilities, you can continue to appeal to the target group, think of publishing articles. Also, you will always find it better in Google.

Interaction

If you are active a lot online as a company, you also have more communication with your target group. Through the internet (potential) customers can respond to articles, give feedback or post a message on social media.

Interaction with your customers ensures higher involvement and customer loyalty. Loyal customers are the most critical customers because they provide word-of-mouth advertising and that is still the most effective marketing!

It is for everyone!

Whether you are a big company, a startup or a freelancer, online marketing is suitable for everyone!

You decide how much you want to invest in online marketing; it is often about a relatively low investment and a high ROI. It helps both small and medium-sized businesses to generate more conversions.

Conclusion

There is a lot to think about when defining your digital marketing strategy, but in the end, it is essential first to investigate, analyze and understand three things that are crucial to your success: your company, the competition, and your customers.

Your ultimate strategy lays the foundation for everything you do as a digital marketer, and is a constant guideline for your decisions regarding the use or not of the available techniques.

Effective digital marketing is about making smart choices and delineations. About choosing the right digital marketing consultant that will define a clear strategy, based on a thorough analysis of where your company is now, and where you want digital marketing to bring it.

Need help with your online marketing? Simply reach us out on our contact page. We are happy to help!

Jargony copy

If your copy doesn’t connect with your customers in a meaningful way or if they have to try to decode it they’re, probably not gonna, stick around long enough to actually figure it out so really resist that urge to try to impress by using the biggest words and don’t also expect that your customers know as much about your industry as you do and there’s actually a really simple fix for this just right.

The way you speak, conversational copy actually works great across most industries.

Unless you’re, you know heavy into the B2B medical or government space, and even then I wouldn’t get too informal with it, but I would definitely try to write a little more conversationally than you think.

You should, and I actually have a really actionable tip you can use to get more conversational copy, and that involves recording yourself talking about your business as if you’re talking about it to a friend talk about what makes your business unique or special and why they should care about it, then you can take that recording and use it as the basis for your copy and when you’re, actually writing that copy forget about all the rules. You learned about grammar back in school. You can use sentences, fragments, contractions and slang. In fact, it’s gonna generally help you connect on a much deeper level with your customers.

option overload

While you may think that your customers and site visitors want a lot of options. The truth is providing too many options can really affect your sales and your ability to generate leads from your website. So what you should do instead is really narrow down your focus to only the most important things that people are really going to need to know before they’ll be interested in what you offer so include a short overview about what exactly your offer is. Three main benefits that they’re gonna receive from your offer, a list of features that show them exactly what they’re gonna get and then some nice reviews and testimonials and then end it all with a really strong, clear call-to-action telling them exactly what to do.

You know people actually love to be told what to do next because it takes the guesswork right out and it makes the path forward very clear.

So I hope that shed some light on what may be going wrong on your own website and some actionable ways that you can take to fix it. But now I want to hear from you and I want to know which of these tips are you most excited to put onto your own website? I want to know all about it.

Of course, any questions you have or comments just put them in the comment section below and I’ll answer all the questions that I possibly can.

So you learn as much as you possibly can about your website. If you’re ready to step it up to a more strategic website. Like all the stuff we’ve been talking about today, go ahead and schedule a free strategy session. Just between you and me, you can get that by clicking the button below

Alright, guys, till the next blog post. Ciao!

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Why Every Company Need a Digital Marketing Consultant

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