Ultimate Guide to Outranking Education Websites: Best Practices for SEO Success

Roquepress recognises the significance of SEO for educational websites. To reach potential students and remain competitive in today’s digital world, educational institutions must have a strong online presence. That is why we have put together this list of tips on SEO for educational websites. In this article, we’ll go through the best practises for optimising your school website for search engines in order to outrank your competitors.

Keyword Research

You should conduct keyword research before you begin optimising your education website for search engines. The process of determining the keywords and phrases that your target audience is searching for is known as keyword research. You may boost your visibility in search results and attract more potential students to your website by targeting these keywords.

To initiate keyword research, make a list of prospective keywords related to your school. You can use tools like Google’s Keyword Planner or SEMrush to find new keywords and assess their search volume and competitiveness.

On-Page Optimization

After you’ve selected your target keywords, it’s time to optimise the on-page aspects of your website. On-page SEO is the process of optimising individual pages on your website to make them more search-engine friendly.

Title tags

Title tags should include your targeted keyword and be no more than 60 characters long.

Meta descriptions

Meta descriptions should also include your targeted keyword and be no more than 160 characters long.

Header tags

Your header tags (H1, H2, H3, etc.) should include your target keywords and provide a clear hierarchy of your page’s content.

Content Optimisation

You must also optimise your content in addition to your on-page elements. To attract potential students and keep them on your website, your content should be of high quality, helpful, and interesting.

Produce significant, informative articles and blog posts that target your keywords to begin optimising your content. Implement keyword-rich titles and subheadings to help search engines understand your page’s content.

Images and videos ought to be included as well on your website. They not only make your content more appealing, but they can also help you rank higher in search engines.

Technical Optimisation

Technical optimisation is the process of improving the search engine friendliness of your website’s backend. This encompasses aspects such as website performance, smartphone compatibility, and security.

Website speed

Website speed To test your website’s speed and identify areas for improvement use tools like Google’s PageSpeed Insights.


Mobile-friendliness Learn techniques like Google’s Mobile-Friendly Testing to evaluate and enhance the mobile-friendliness of your website.


The security of your website is also a significant ranking element. Check that your website is using HTTPS to encrypt data and protect the privacy of your users.

Link Building

The practise of obtaining links from other websites to your own is known as link building. Links from high-quality, relevant websites can help you rank higher in search engines.

Begin by producing high-quality, informative material that other websites will want to link to. You can also contact other websites in your business and request that they connect to yours.


SEO for educational websites is a complicated and constantly changing field. You may, however, enhance your search engine rankings and outrank your competitors by following the best practises indicated in this book. Always conduct keyword research, optimise your on-page features and content, and prioritise technical optimisation and link development. You can build a great online presence for your educational institution and attract more students by following these best practises.


Ultimate Guide to Outranking Education Websites: Best Practices for SEO Success

time to read: 2 min