Choosing the Right Web Design Agency in Singapore

Starting off Roquepress as a freelance web developer in 2013, Nazreen had grown the brand exponentially to become a full-fledged business today. From its humble beginnings, Roquepress has now been recognised as one of the best web design agencies in Singapore by BestinSingapore & MediaOne. Despite being a smaller agency, Roquepress was able to stand toe-to-toe with the other larger agencies featured in the list as it boasts several essential qualities that every web design agency should have.  

Whether you are looking to design your web presence alone from scratch or revamp your current one, selecting the right web design agency is of paramount importance. Having a company website is no longer optional for businesses today. A website is now an extension of your brand and is usually the first impression of the company for most potential customers that will either attract or turn them away. It is a make-or-break situation. A website is meant to provide a great user experience that allows potential clients to understand what your business is all about and how your services can help them. Aside from boosting your brand, a well-designed website can also bring you consistent traffic that converts into sales.

While each web design agency might offer a unique service or approach, the best ones will have similar qualities and work processes that ensure your brand objectives are met. To separate the best agencies from the rest, here are some of the essential qualities that the right web design agency should have.

A Customer-First Approach

An important question you should ask to ensure the agency is a good fit for your project is:

Are the web design team passionate in their work? Are they putting in enough time and effort to understand your business objectives?

A good web design agency team that is passionate in their work will always place the customers first before anything else. Before developing or designing your website, a passionate web agency team will first try to understand your business objectives, visions and goals for your project. They will invest time in understanding your needs and requirements for the site to make sure it will turn out exactly how you envisioned it to be.

Communication and customer service skills are a must-have for web designers. They should always make time to discuss with you the plans and ideas for your project in a well-articulated manner so that you are always kept abreast on what your website will look like.

In Roquepress, the team will always make time to sit down with you to understand your business objectives before anything else. We believe in understanding the needs of our clients and delivering the best experience for our customers above any aggressive sales tactic. We are determined to provide the best customer satisfaction for you with our customer-first approach.

An Impressive and Diverse Portfolio 

Choosing The Right Web Agency

When you contact a web design agency, always research their portfolio to assess the quality of their work and if they align with your vision. Be sure to browse relevant samples of their past works in your industry and find out their approach towards these websites. By viewing their portfolio, you can unveil the level of expertise that they have and their design choices for a diverse range of businesses. The right web design agency will consistently deliver quality work for their entire portfolio.

 Keep an eye out for diversity and brands. It is important for the agency’s portfolio to consist of diverse client profiles and big brands as it sheds light on the ability of the company to cater to varying needs and targeted demographics. A working experience with high-profile brands and big corporations especially indicates the capability of the team to deliver high-quality and professional work within the stipulated deadline.

A Healthy Amount of Testimonials

Before you hire a web design agency, check out their list of testimonials and reviews on their website or on Google My Business itself. A healthy amount of reviews is one of the most important indications of their level of expertise in developing websites and the quality of their customer service. These social proofs will help to answer some of these questions:

Is the agency responsive to their clients? Do they deliver their work on time? How satisfied were the clients with the agency? Did the clients notice an improvement for their brand at the end of the project?

When you are reading these testimonials, look out for any challenges that the clients had, the way the agency solved it and any quantifiable business results, such as visitor count and conversion rates among other things, at the end of the project. Another factor that you will want to look out for from these testimonials is the responsiveness of the agency. You want an agency that will deliver on time and will actively update you on the progress of the project. These are important factors to consider to make the whole process as seamless as possible.

A Wide Range of Services

The right web design agency should be able to offer a comprehensive range of services from web development to content management. Don’t settle for companies that only specialise in one aspect of web design. Instead, make sure that the web design company offers all of the services that you require to build a solid website such as Search Engine Optimisation (SEO). You should also find out if there are any aspects of their services that are outsourced. For web design, an in-house team triumphs over an outsourced one in terms of communication, consistency, accuracy, and responsiveness, especially when there are any urgent requests or changes to be made.

This, of course, doesn’t necessarily mean that only large agencies are able to provide these variety of in-house services. In fact, smaller web agencies such as Roquepress boasts itself to be a full-service WordPress shop in Singapore that provides end-to-end services from strategy and planning to design and development. Other than web design and development, Roquepress provides a wide range of services including Search Engine Optimization, Content Management, Social Media Management, Print Marketing, and a range of website care plans that provide website maintenance and support. Best of all, the team manages the project in-house so you can rest assured that your project will be delivered in a consistent and timely manner.


Ready to Begin?

These four key factors will help you and your team select the right web agency in Singapore that will position your business ahead of the curve. Entrust your website design and development to a professional agency so that you can focus on other important aspects of your business such as product development and marketing campaigns.

At RoquePress, we believe in building, maintaining and growing websites alongside our clients. We provide a myriad of services that will help you every step of the way to achieve your business objectives. Your website is in safe hands here at Roquepress. Just sit back and let us help you grow your business and boost your brand ahead of your competitors.

Are you ready to turn your dream website into a reality?

Book a free consultation with us now! We will discuss tips and ways that you can get started on your journey to a great website!

Jargony copy

If your copy doesn’t connect with your customers in a meaningful way or if they have to try to decode it they’re, probably not gonna, stick around long enough to actually figure it out so really resist that urge to try to impress by using the biggest words and don’t also expect that your customers know as much about your industry as you do and there’s actually a really simple fix for this just right.

The way you speak, conversational copy actually works great across most industries.

Unless you’re, you know heavy into the B2B medical or government space, and even then I wouldn’t get too informal with it, but I would definitely try to write a little more conversationally than you think.

You should, and I actually have a really actionable tip you can use to get more conversational copy, and that involves recording yourself talking about your business as if you’re talking about it to a friend talk about what makes your business unique or special and why they should care about it, then you can take that recording and use it as the basis for your copy and when you’re, actually writing that copy forget about all the rules. You learned about grammar back in school. You can use sentences, fragments, contractions and slang. In fact, it’s gonna generally help you connect on a much deeper level with your customers.

option overload

While you may think that your customers and site visitors want a lot of options. The truth is providing too many options can really affect your sales and your ability to generate leads from your website. So what you should do instead is really narrow down your focus to only the most important things that people are really going to need to know before they’ll be interested in what you offer so include a short overview about what exactly your offer is. Three main benefits that they’re gonna receive from your offer, a list of features that show them exactly what they’re gonna get and then some nice reviews and testimonials and then end it all with a really strong, clear call-to-action telling them exactly what to do.

You know people actually love to be told what to do next because it takes the guesswork right out and it makes the path forward very clear.

So I hope that shed some light on what may be going wrong on your own website and some actionable ways that you can take to fix it. But now I want to hear from you and I want to know which of these tips are you most excited to put onto your own website? I want to know all about it.

Of course, any questions you have or comments just put them in the comment section below and I’ll answer all the questions that I possibly can.

So you learn as much as you possibly can about your website. If you’re ready to step it up to a more strategic website. Like all the stuff we’ve been talking about today, go ahead and schedule a free strategy session. Just between you and me, you can get that by clicking the button below

Alright, guys, till the next blog post. Ciao!


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Choosing the Right Web Design Agency in Singapore

time to read: 7 min