What do you do if you’re getting traffic to your site, but people aren’t sticking around long enough to convert we’re gonna talk about the 6 reasons why people are probably leaving your site, what you can do to fix it and we’re starting right now, if you want to transform your website into a customer or lead generation, machine I’ll show you all my best tips, tactics and secrets to get there fast.
So you’ve already gotten people to your site successfully – That’s half the battle! The other half of the battle is keeping them around long enough to actually check out what you’ve got and get enough information to convert into a customer. So today, we’re gonna talk about the six biggest reasons why people may be leaving your site and, more importantly, what you can do to fix it.
they can’t immediately see what it is that you offer now.
This is a very common problem. It’s still way too common.
Just because you understand your business inside and out doesn’t mean that new people coming to your site for the first time are going to get it right away.
Some people try to get a little too clever with their headlines. They try to be funny or witty with it, but really I’m gonna tell you that clarity beats clever every day of the week. So here’s what you do and it’s actually really simple, just write, a new, very clear headline that says exactly who you help what you do, and then maybe a sub-headline that talks a little bit about how you do that now.
bad or outdated design
Now, this may seem really obvious, but it’s still all too common. Maybe your website is from ten years ago, and it’s just not really doing anything to get that kind of trust that a more modern, clean, uncluttered website will get you, and honestly, there are a lot of elements that can contribute to a bad or outdated.
Looking at the design, photos being one of them, maybe they’re just really kind of blurry or amateurish like it, looks like you took them with your phone, or maybe it’s the complete opposite. Maybe these are obvious stock photos that people have really gotten used to over the years like the image of the customer service rep or that really cliched boardroom handshake type photo.
You know people have seen these a million times over and over again and what they do is they really kind of can make you look like you’re, not even a real business, with real people behind it, or maybe there are broken elements on the page.
Things aren’t laying out correctly, or things are just not there that are supposed to be there broken images broken links, and these are also things that can really make your business look more amateur than it really is, and maybe all these elements actually look really great on desktop but when people are searching on mobile, it’s a different story and things really aren’t loading correctly there.
I don’t know if you know, but over 60 % of people browsing the internet right now are doing it from their mobile device, and that number keeps growing. All the time! So you’re definitely gonna want to make sure it not only looks great on desktop but on mobile as well. So if it’s any of those things they mentioned outdated, photos, blurry, amateur photos, or obvious stock photos, maybe you can swap those out. That might be the only easy fix here beyond that.
lack of visual content
You may be turning people off with this one…
t’s really a missed opportunity not to include plenty of visuals that not only look good and kind of break up the page but can also act. As you know, visual cues tell people exactly what it is you offer. So whenever you can illustrate one of your key points with a visual that goes along with it, that makes it just really easy to grasp in a second that you should always try to do that. So go ahead and add more visuals, you know, photos or icons are great and there are also ways of making your text more visual as well and skimmable. So you know, keep the paragraph short and use headlines and lists, and you know use bold and italics to really emphasize key points when every possible.
page load speed
This can mean people abandoning your page before they even ever see it.
I don’t know if you know this, but you know, 40% of people will actually leave your site if it doesn’t load in under three seconds. So I want you to go to Google PageSpeed insights, to test the load, speed of your own site and see how it stacks up. Not only will it give you a basic score, but it’s also gonna give you a list of improvements.
You can make and don’t worry, they are gonna, probably look technical, so you may or may not be able to do those yourself. You may have to give that list to it.
Your developer or at least hire one on a website like Upwork to kind of make those changes for you and remember this as well. It’s all about perceptions!
There are a lot of different ways that you can make your website feel faster than it actually is. You know things like lazy loading, where the elements at the top of the page actually load first and then everything down the page loads as you go down the page. So, there’s not such a strain on the entire website to load all at once, and it just ends up feeling much faster to your site, visitor, so they will stay around longer.