5 Key Ways To Prepare Your Business for the Post-COVID-19 World

Is your business prepared to deal with the post-COVID-19 world and its emerging trends? The outbreak has drastically changed the norm in everyone’s life and businesses have to quickly adapt to these massive changes or they risk being permanently shut down. There is no denying that economies around the world have dramatically taken a downturn with massive fluctuations in the stock market. In Singapore, businesses have gradually been allowed to resume operations in phases after the circuit-breaker but business is no longer “as usual”. With the unpredictability of this period, remote work, social distancing, and other controlled measures in place, businesses must rethink their current models and reinvent new processes.

To prepare for the uncertainty ahead, organizations must start investing in stronger capabilities inflexible cost structures, cybersecurity, digital tools, the transformation of the work environment, and e-commerce.

Here are 5 key ways to prepare your business for the post-COVID-19 world to outmanoeuvre this uncertain and long-lasting period.


Build a Resilient and Elastic Cost Structure

With the economic downturn, more businesses are now looking to have increased control in expenses such as greater flexibility in provisions in agreements, reduced contract durations, and emergency clauses to protect businesses. Make sure your business commits to an elastic cost structure and locks down rapid, short-term cost reductions.

It is imperative to establish a culture of cost control ownership and continuously assess cost reduction measures to ensure long-term investment. Businesses can consider streamlining cash management by reducing the stock-keeping unit (SKU) complexity and investing in data intelligence to effectively adjust cost structures.

If your business is taking part in government programs, always assess how it could affect competitive resilience and agility, and long-term liquidity.


Invest in Cybersecurity to Secure Business Workflow

To cope with the impact of the pandemic on foot traffic in retail stores, companies are increasingly bringing their businesses online and transactions are going digital. With the surge of online traffic, data breaches and cyberattacks, such as distributed denial-of-service (DDoS) attacks and other hacking techniques, are on an all-time high.

Businesses that use unsecured solutions, third-party tools and data access or storage practices that violate privacy laws are the leading causes of potential data breaches. Smaller businesses especially have to face these cybersecurity issues head-on and are forced to invest in secure and scalable technology that is in line with data protection, privacy and security regulations.

These cyber technologies have to be accessible remotely and continuously updated to ensure that the clients are protected from the most recent cyber threats.


Create a Virtual Space for Meetings and Transactions

The rising trend of virtual meetings is here to stay in the post-COVID-19 business world. Businesses have to prepare a virtual space for meetings and interactions to take place internally and externally.

This trend extends beyond the business world and to other aspects of everyday lives such as having a virtual consultation with your doctor or hairstylist. As businesses will find it hard to conduct any face-to-face meeting or physically hand any materials to the customers, companies now have to prepare digital collaterals such as digital business cards and digital brochures.


Design a Dynamic Work Environment for Remote Employees

WFH. This term has become part of the daily working life for most of us. A survey conducted by Accenture shows that 49% of the respondents who have never worked from home before now prefer to have more of such remote work arrangements in the future. Many companies that used to be against such work arrangements are now realising that remote employees can still be efficient and productive.

Your company needs to redesign work such that it can be completed remotely effectively and create a dynamic virtual-physical hybrid work environment. The employee contracts should take into consideration the need for greater employee monitoring and security measures for the remote work arrangements. Leaders should also be trained in managing virtual-physical teams.

Businesses should extend data protocols, networks, and systems security, and technology support to manage the new digital workplace, devices, and collaboration tools. Rethink the physical workspace to ensure physical contact is limited and it can be used flexibly by those on various shifts.

By reframing and redesigning the needs and work of your company, your business will be prepared and positioned at the forefront of the emerging revolution in remote, digital technology.


Go Digital and Be Website-Ready

During the circuit-breaker, non-essential businesses had to close their brick-and-mortar outlets and many went out of business as they did not have the technical tools to bring their businesses online.

Businesses have to adapt through enhanced websites and digital tools to meet the needs of their customers. Amid the pandemic outbreak, e-commerce transactions figured around 17.8% of total retail turnover in April 2020 as compared to 5.8% for the whole of 2019.

With e-commerce on the rise, Enterprise Singapore (ESG) announced Singapore’s first standard on e-commerce transactions on setting up user-centric processes and policies from pre- to post-purchase online.
Small- and medium-sized businesses, even those in industries that have never needed to use e-commerce before, have to rely on digital tools and enhanced websites to stay afloat during these trying times.

This is the time when the long-term success of businesses depends on how they leverage new technologies at scale and build new capabilities. Every business needs a website and an online presence to survive today more than ever. At the very least, your business should have a professionally designed website that has a seamless user interface where your potential customers can find out more about your brand, and the products or services that you are offering, and how they can benefit from it.

With these five key ways, your business is one step closer to the forefront of the post-COVID-19 business revolution. The best way to go digital and be website-ready is to entrust it to a professional web agency so that you can focus on other aspects of your business.

Here at Roquepress, we make sure that your business is ready to tackle the challenges that come with going digital. Let us help you boost your business and enhance it to be digital- and future-ready.

Are you ready to transform your business and go digital?

Book a free consultation with us now! We will discuss how your business can get started on its journey to a resilient and future-ready brand in the digital space!

Jargony copy

If your copy doesn’t connect with your customers in a meaningful way or if they have to try to decode it they’re, probably not gonna, stick around long enough to actually figure it out so really resist that urge to try to impress by using the biggest words and don’t also expect that your customers know as much about your industry as you do and there’s actually a really simple fix for this just right.

The way you speak, conversational copy actually works great across most industries.

Unless you’re, you know heavy into the B2B medical or government space, and even then I wouldn’t get too informal with it, but I would definitely try to write a little more conversationally than you think.

You should, and I actually have a really actionable tip you can use to get more conversational copy, and that involves recording yourself talking about your business as if you’re talking about it to a friend talk about what makes your business unique or special and why they should care about it, then you can take that recording and use it as the basis for your copy and when you’re, actually writing that copy forget about all the rules. You learned about grammar back in school. You can use sentences, fragments, contractions and slang. In fact, it’s gonna generally help you connect on a much deeper level with your customers.

option overload

While you may think that your customers and site visitors want a lot of options. The truth is providing too many options can really affect your sales and your ability to generate leads from your website. So what you should do instead is really narrow down your focus to only the most important things that people are really going to need to know before they’ll be interested in what you offer so include a short overview about what exactly your offer is. Three main benefits that they’re gonna receive from your offer, a list of features that show them exactly what they’re gonna get and then some nice reviews and testimonials and then end it all with a really strong, clear call-to-action telling them exactly what to do.

You know people actually love to be told what to do next because it takes the guesswork right out and it makes the path forward very clear.

So I hope that shed some light on what may be going wrong on your own website and some actionable ways that you can take to fix it. But now I want to hear from you and I want to know which of these tips are you most excited to put onto your own website? I want to know all about it.

Of course, any questions you have or comments just put them in the comment section below and I’ll answer all the questions that I possibly can.

So you learn as much as you possibly can about your website. If you’re ready to step it up to a more strategic website. Like all the stuff we’ve been talking about today, go ahead and schedule a free strategy session. Just between you and me, you can get that by clicking the button below

Alright, guys, till the next blog post. Ciao!


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5 Key Ways To Prepare Your Business for the Post-COVID-19 World

time to read: 6 min